Electronic Books

Total Books: 1 - 20 /242

A Guide to Sustainable Corporate Responsibility : From Theory to Action

This book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability ...

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch

Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...

Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

Advances in Case-Based Reasoning

The papers collected in this volume were presented at the 6th European C- ference on Case-Based Reasoning (ECCBR 2002) held ...

Advances in Crowdfunding Research and Practice

This book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. ...

Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze

Helps marketing decision makers in allocating their budget to diverse communication channels and different business units ...

Agile Processes in Software Engineering and Extreme Programming 21st International Conference on Agile Software Development, XP 2020, Copenhagen, Denmark, June 8–12, 2020, Proceedings

This book constitutes the proceedings of the 21st International Conference on Agile Software Development, XP 2020, which ...

Agile Processes in Software Engineering and Extreme Programming 22nd International Conference on Agile Software Development, XP 2021, Virtual Event, June 14–18, 2021, Proceedings

This book constitutes the proceedings of the 22nd International Conference on Agile Software Development, XP 2021, which ...

Agile Processes in Software Engineering and Extreme Programming

XP is the premier agile software development conference combining research and practice. It is a hybrid forum where agile ...

Agile Processes in Software Engineering and Extreme Programming

This open access book constitutes the proceedings of the 19th International Conference on Agile Software Development, XP ...

Agroforestry in Europe : Current Status and Future Prospects

Brings together some of the most important current research in European agroforestry, and evaluates the current scope and ...

Aortic Valve Disease / Qusai Barood ; Nour Abo Khozam

Your heart has four valves to keep blood flowing in the direction. These valves include the mitral valve, tricuspid valve, ...

Artificial Intelligence, Business and Civilization : Our Fate Made in Machines / By Andreas Kaplan

Looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such ...

Augmented Humanity Being and Remaining Agentic in a Digitalized World

This book will examine the implications of digitalization for the understanding of humanity, conceived as a community of ...

B2B Brand Management

Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...

B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann

Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...

Behavioral Competencies of Digital Professionals : Understanding the Role of Emotional Intelligence

Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this ...

Beyond the Limits to Growth : New Ideas for Sustainability from Japan

This book offers an optimistic view of the future and provides a road map for societies to get there. Drawing upon extensive ...

Big Data in Energy Economics / Hui Liu

Combines energy economics and big data modeling analysis in energy conversion and management and comprehensively introduces ...

Bioeconomy and Global Inequalities Socio-Ecological Perspectives on Biomass Sourcing and Production

This book explores bioeconomy and bioenergy policies across South America, Asia and Europe. It discusses how a transition ...

Total Books: 1 - 20 /242